Highly Customizable IDX Broker Software Increases Efficiency and Ease on Realtor Mark Rowlands Website


EUGENE, OR – April 16, 2010 – (RealEstateRama) — IDX Inc. is eager to announce today’s addition of Prudential’s realtor Mark Rowland, to the rapidly growing network of real estate professionals choosing their primary product, custom IDX Broker, to progress and improve the search capabilities and functions of their websites. Potential home buyers in Murfreesboro, Tennessee can now easily search through RealTracs MLS (RTMLS) listings with ease on Rowland’s own easy-to-navigate website.

This innovative Internet Data Exchange (IDX) software pulls raw data from the RTMLS and arranges the information to be displayed as a seamlessly integrated and easily searchable part of Rowland’s website. Unique search options allow home seekers to specify search options ranging from roof styles, to number of bedrooms, to property views. In addition to being able to save these customized searches, automatic email updates can be sent directly to the consumer when the RTMLS receives a new property that matches their specifications, thereby making the online home searching process nearly effortless.

Rowland’s own administrative login page gives him certain capabilities that would be unavailable without IDX Broker software. He has control over almost every aspect and detail of his online real estate business. From his own personal computer, he can create dynamic title tags to increase the visibility of his properties. He has access to daily MLS updates from the RTMLS regarding property additions and removals, as well as price fluctuations. Rowland can also edit his custom CSS and global wrappers, developing a unique branding and sense of personalization throughout his business’ website.

About Mark Rowland
Rowland runs the Murfreesboro offices of Prudential Rowland Real Estate. Throughout his three offices in the Nashville area, Rowland is able to run an agency “built on principals of honesty, integrity, fairness, and values for home and family, with a commitment to superior service and the forging of a team whose talent is unmatched by any other organization in the real estate industry.”

About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. actively manages over $1 trillion worth of active listings data from over 340 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility and myAgent IDX is its principle mobile application available for the iPhone. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on all the services provided by IDX, Inc. please visit www.idxbroker.com.


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